# Monthly local SEO client report
Template by GBP Peak. Copy and adapt for your client work.
Guide: https://gbppeak.com/blog/monthly-local-seo-report-template-agencies

Replace every [placeholder] with measured evidence or "not measured".
Do not put customer names, phone numbers or other personal data in a public report.

## Scope
- Business and location: [location]
- Reporting period and timezone: [period]
- Comparison period: [period]
- Prepared on: [date]
- Primary business objective: [objective]

## Decision summary
- What changed: [observation]
- Supporting evidence: [source and period]
- What we cannot establish: [limitation]
- Recommended next action: [action]

## Visibility
- Keywords and search language: [terms]
- Scan dates, coordinates, grid size and spacing: [settings]
- Observed positions or coverage: [measure and denominator]
- Unranked points and scan errors: [separate counts]
- Google Business Profile views and search terms: [source and period]
- Missing or non-comparable data: [limitation]

## Profile interactions
- Call-button clicks: [count or not measured]
- Website-link clicks: [count or not measured]
- Direction requests: [count or not measured]
- Source, export date and date range: [details]
- Google Ads active in either period: [yes / no / unknown]

These are interactions, not confirmed leads or completed sales.
Google Business Profile performance can include both organic and Google Ads activity.

## Verified business outcomes
- Answered calls: [count or not measured]
- Qualified inquiries, using agreed definition: [count or not measured]
- Completed bookings: [count or not measured]
- Completed sales and collected revenue: [count / currency / not measured]
- Source: [phone system / booking system / CRM / payment ledger]
- Attribution method and limitations: [what can actually be matched]
- Duplicate inquiries excluded: [method or unknown]

## Work completed
Repeat for each material change:
- Change and date: [work]
- Reason: [hypothesis]
- Evidence link: [record]
- Status: [completed / pending]

## Next experiment
- Hypothesis: [testable statement]
- Action: [one change]
- Owner and deadline: [owner / date]
- Metric and baseline: [measure]
- Review date and minimum evidence: [date / sample]
- Continue, change or stop rule: [decision rule]
- Client decision needed: [decision or none]

## Client-ready closing paragraph
During [period], we observed [measured change] across [defined scope].
[Source] supports this observation. We cannot yet establish [unknown].
We completed [work] and recommend [next action], reviewed on [date]
using [metric]. The decision we need from you is [decision or none].

Metric definitions:
https://support.google.com/business/answer/9918094?hl=en

Need a shareable local-visibility report?
GBP Peak Agency Pilot: $99 once for 30 days, no automatic renewal.
https://gbppeak.com/pilot?utm_source=template&utm_medium=download&utm_campaign=agency_pilot&utm_content=monthly_report_template