Ethereal Wellness & Esthetics — Google Maps Visibility Report
Scan centered at Old Town Scottsdale · 5×5 · "nail salon near me" · Scanned 10/14/2026
This report tracks one business — Ethereal Wellness & Esthetics — at every search point of the grid around Old Town Scottsdale. It reaches the Top 5 in 3 of 25 locations. The map and the tables below show exactly where that holds, where it doesn't, and who appears instead.
Who dominates this area
Businesses appearing most often in the top 5 across all 25 grid points. Click any business to see its rank at every point on the map.
Top 5 right at the mall
- #1ARIA Nail Bar - Fashion Square/ WaterfrontGBP ↗4.5★
- #2Azure Nail StudioGBP ↗4.8★
- #3ARIA Nail Bar Miller- Scottsdale AZ #2GBP ↗4.6★
- #4POLISH ME NAIL BOUTIQUEGBP ↗4.8★
- #5Serenity Nail BarGBP ↗4.9★
Scanned 10/14/2026
Ranking — Ethereal Wellness & Esthetics
- Keyword
- nail salon near me
- Centered at
- Old Town Scottsdale
- Found
- 3/25
- SoLV
- 8%
- Top 3
- 2
- Top 10
- 3
- Top 20
- 3
- Not found
- 22
- Grid
- Square · 5×5 · 1.2 mi
- ARP
- 3.33
- ATRP
- 18.88
Your Google Maps territory
12% of the Old Town, Scottsdale, AZ scan area shows Ethereal Wellness & Esthetics in the Top 5.
| Area | Top-5 | Avg position | Visibility |
|---|---|---|---|
| Northwest side | 0/4 | — | Not found |
| North side | 0/4 | — | Not found |
| Northeast side | 0/2 | — | Not found |
| West side | 1/4 | #5 | Weak |
| Immediate area | 0/4 | — | Not found |
| East side | 0/2 | — | Not found |
| Southwest side | 1/2 | #2 | Good |
| South side | 1/2 | #3 | Good |
| Southeast side | 0/1 | — | Not found |
Where Ethereal Wellness & Esthetics is losing visibility
22 locations need attention — outside the Top 5 or not found.
Northwest side · ~2825 m
You: not found · #1 Serenity Nail Bar ⭐4.9
Northeast side · ~2825 m
You: not found · #1 ARIA Nail Bar Miller- Scottsdale AZ #2 ⭐4.6
Southwest side · ~2825 m
You: not found · #1 Serenity Nail Bar ⭐4.9
Southeast side · ~2825 m
You: not found · #1 Hayden Nails & Spa ⭐4.7
Southeast side · ~2234 m
You: not found · #1 Serenity Nail Bar ⭐4.9
Southeast side · ~2234 m
You: not found · #1 Serenity Nail Bar ⭐4.9
Northwest side · ~2233 m
You: not found · #1 Serenity Nail Bar ⭐4.9
Northeast side · ~2233 m
You: not found · #1 ARIA Nail Bar Miller- Scottsdale AZ #2 ⭐4.6
+14 more on the map above
What to investigate at these locations
- ✓Competitor proximity — is a rival simply physically closer?
- ✓GBP category — does theirs match this search better?
- ✓Service relevance — do their services name what people search?
- ✓Review relevance — do their reviews mention this keyword?
- ✓Location signals — service area, address, landmarks
- ✓Landing-page coverage — a page for this area/service
Who is taking those locations?
Ethereal Wellness & Esthetics isn't losing because one competitor dominates the area — the threat changes by location. Serenity Nail Bar leads 10 of the 22 missed locations, ARIA Nail Bar Miller- Scottsdale AZ #2 leads 7.
Top-5 in 3/25 locations — this report
Top-5 appearances out of 25 locations · “nail salon near me”
Keywords your customers actually search
Related searches for a business like Ethereal Wellness & Esthetics, with estimated monthly search volume on Google in Thailand.
| Search | Searches per month (est.) |
|---|---|
| ร้านทำผมใกล้ฉัน | 2,000–4,200 |
| ทำเล็บใกล้ฉัน | 1,500–3,200 |
| ร้านเสริมสวยใกล้ฉัน | 1,500–3,000 |
| ทำเล็บเจลราคา | 1,000–2,200 |
| ย้อมผมราคา | 1,000–2,400 |
| ต่อผมราคา | 1,200–2,600 |
| ดัดผมราคา | 800–1,800 |
| ร้านตัดผมชายใกล้ฉัน | 800–1,800 |
| ทำสีผมราคา | 700–1,600 |
| ต่อเล็บ | 400–1,000 |
Estimated monthly search volume (Thailand). Actual rankings vary block by block — scan each keyword to see your own map.
What Google sees
Visibility
1.2/10
Reputation
⭐ 4.9
Reviews
1133
Local dominance
3/25
Competitive position
#11
What this means for Ethereal Wellness & Esthetics
Google Maps visibility decides which businesses people see at the moment they search “nail salon near me” nearby. Ethereal Wellness & Esthetics is already in the Top 5 at 3 of 25 locations. The opportunity isn't “rank #1” — it's being visible at the 22 locations where people currently see someone else first.
You already own southwest side — the opportunity is expanding toward northwest side.
🛡️ Protect the frontier: Serenity Nail Bar already appears in 22 locations where Ethereal Wellness & Esthetics does not (Northwest side, North side, Northeast side).
🎯 One push from the 3-pack: 1 location at #4–#5.
Want to see exactly why competitors outrank you?
This free report shows where. GBP Peak shows why — and what closes the gap for Ethereal Wellness & Esthetics.
Google Maps
- · Keyword visibility
- · Geographic ranking
- · Competitor gaps
- · Review strength
- · GBP optimization
- · Service visibility
AI Search
- · ChatGPT
- · Gemini
- · Claude
- · Other AI discovery surfaces
- · Get recommended by AI
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See the full leaderboard — every nail, hair & beauty salons near Old Town Scottsdale →