Nationwide Vision — Google Maps Visibility Report
Scan centered at Old Town Scottsdale · 5×5 · "optical shop near me" · Scanned 10/14/2026
This report tracks one business — Nationwide Vision — at every search point of the grid around Old Town Scottsdale. It reaches the Top 5 in 4 of 25 locations. The map and the tables below show exactly where that holds, where it doesn't, and who appears instead.
Who dominates this area
Businesses appearing most often in the top 5 across all 25 grid points. Click any business to see its rank at every point on the map.
Top 5 right at the mall
- #1Paris OptiqueGBP ↗4.1★
- #2Warby Parker Scottsdale Fashion SquareGBP ↗4.6★
- #3Scottsdale Eye Optical BoutiqueGBP ↗5★
- #4Associated OpticalGBP ↗5★
- #5Zmyslinski Eye & Contact Lens Center - ScottsdaleGBP ↗4.8★
Scanned 10/14/2026
Ranking — Nationwide Vision
- Keyword
- optical shop near me
- Centered at
- Old Town Scottsdale
- Found
- 9/25
- SoLV
- 12%
- Top 3
- 3
- Top 10
- 9
- Top 20
- 9
- Not found
- 16
- Grid
- Square · 5×5 · 3.1 mi
- ARP
- 5.89
- ATRP
- 15.56
Your Google Maps territory
16% of the Old Town, Scottsdale, AZ scan area shows Nationwide Vision in the Top 5.
| Area | Top-5 | Avg position | Visibility |
|---|---|---|---|
| Northwest side | 1/4 | #3 | Weak |
| North side | 0/4 | — | Not found |
| Northeast side | 0/2 | — | Not found |
| West side | 1/4 | #6.8 | Weak |
| Immediate area | 0/4 | — | Not found |
| East side | 0/2 | — | Not found |
| Southwest side | 0/2 | #9 | Weak |
| South side | 2/2 | #3.5 | Good |
| Southeast side | 0/1 | #7 | Weak |
Where Nationwide Vision is losing visibility
21 locations need attention — outside the Top 5 or not found.
Southwest side · ~5585 m
You: #6 · #1 Target Optical ⭐4.6
Southeast side · ~7064 m
You: #7 · #1 Visionworks Tempe Marketplace ⭐4.3
Southwest side · ~5584 m
You: #9 · #1 Visionworks Tempe Marketplace ⭐4.3
Southwest side · ~3532 m
You: #9 · #1 Paris Optique ⭐4.1
West side · ~2497 m
You: #9 · #1 Paris Optique ⭐4.1
Southwest side · ~7064 m
You: not found · #1 Avante Optics ⭐4.4
Northwest side · ~7062 m
You: not found · #1 Optical Expressions - Hilton Village ⭐4.7
Northeast side · ~7062 m
You: not found · #1 Visionworks The Pavilions at Talking Stick ⭐4.6
+13 more on the map above
What to investigate at these locations
- ✓Competitor proximity — is a rival simply physically closer?
- ✓GBP category — does theirs match this search better?
- ✓Service relevance — do their services name what people search?
- ✓Review relevance — do their reviews mention this keyword?
- ✓Location signals — service area, address, landmarks
- ✓Landing-page coverage — a page for this area/service
Who is taking those locations?
Nationwide Vision isn't losing because one competitor dominates the area — the threat changes by location. Optical Expressions - Hilton Village leads 7 of the 21 missed locations, Paris Optique leads 4.
Top-5 in 4/25 locations — this report
Top-5 appearances out of 25 locations · “optical shop near me”
Keywords your customers actually search
Related searches for a business like Nationwide Vision, with estimated monthly search volume on Google in the U.S..
| Search | Searches per month (est.) |
|---|---|
| optometrist near me | 20,000–40,000 |
| eye exam near me | 15,000–32,000 |
| eyeglasses near me | 12,000–26,000 |
| contact lenses near me | 8,000–17,000 |
| eye exam cost | 5,000–11,000 |
| prescription sunglasses near me | 3,000–6,500 |
| glasses same day | 2,000–4,500 |
| progressive lenses cost | 1,500–3,200 |
| kids glasses near me | 1,200–2,600 |
| eyeglass lens replacement | 800–1,800 |
Estimated monthly search volume (the U.S.). Actual rankings vary block by block — scan each keyword to see your own map.
What Google sees
Visibility
1.6/10
Reputation
⭐ 4.7
Reviews
51
Local dominance
4/25
Competitive position
#21
What this means for Nationwide Vision
Google Maps visibility decides which businesses people see at the moment they search “optical shop near me” nearby. Nationwide Vision is already in the Top 5 at 4 of 25 locations. The opportunity isn't “rank #1” — it's being visible at the 21 locations where people currently see someone else first.
You already own south side — the opportunity is expanding toward southwest side.
🛡️ Protect the frontier: Optical Expressions - Hilton Village already appears in 14 locations where Nationwide Vision does not (Northwest side, North side, Northeast side).
🎯 One push from the 3-pack: 1 location at #4–#5.
Want to see exactly why competitors outrank you?
This free report shows where. GBP Peak shows why — and what closes the gap for Nationwide Vision.
Google Maps
- · Keyword visibility
- · Geographic ranking
- · Competitor gaps
- · Review strength
- · GBP optimization
- · Service visibility
AI Search
- · ChatGPT
- · Gemini
- · Claude
- · Other AI discovery surfaces
- · Get recommended by AI
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See the full leaderboard — every optical shops near Old Town Scottsdale →