Bangkok Local SEO Benchmarks — Google Maps grid data
We run geo-grid rank scans (5×5 grids of live Google Maps searches, 1 km radius) around Bangkok’s biggest malls. This page aggregates 100 scans · 2,500 grid points · 10 malls · 10 industries into statistics anyone can cite for free with attribution.
Data 18 Sept 2026 → 18 Sept 2026 · updated as new scans complete · how we measure
84.6%
of a 1-km grid’s points share the same #1 business (average) — Google Maps rank changes street by street, not city-wide.
6.3
distinct businesses on average share one 1-km grid’s top-5 — local competition is a moving target.
2,500
individual Google Maps searches behind these numbers — every point is a real query at a real coordinate.
By industry
Sorted by winner share — industries where one business dominates the grid vs. those where rank flips every few hundred meters.
| Industry | Scans | Avg top-5 pool | #1 stable across grid |
|---|---|---|---|
| Massage, Spa & Wellnessนวด สปา และสุขภาพ | 10 | 6.9 | 90.6% |
| Optical Shopsร้านแว่นตา | 10 | 4.5 | 90.4% |
| Restaurants & Cafesร้านอาหารและคาเฟ่ | 10 | 6.4 | 89.2% |
| Tutoring & Educationสถาบันกวดวิชา | 10 | 7.7 | 88.8% |
| Pet Servicesบริการสัตว์เลี้ยง | 10 | 7.5 | 88.4% |
| Beauty & Aesthetic Clinicsคลินิกความงาม | 10 | 5.8 | 86.8% |
| Gyms & Fitness Studiosฟิตเนสและยิม | 10 | 5.8 | 86% |
| Mobile Phone Repairร้านซ่อมมือถือ | 10 | 7.2 | 83.9% |
| Dental Clinicsคลินิกทันตกรรม | 10 | 5.2 | 76% |
| Nail, Hair & Beauty Salonsร้านทำเล็บ เส้นผม และความงาม | 10 | 6.4 | 65.6% |
What this means for a local business
- • Measure a grid, not a rank. On average the most frequent #1 business holds the top spot at 84.6% of a 1-km grid’s points — which means at 15% of points a customer sees someone else first. One number from one location hides that.
- • Competition is wider than the #1. 6.3 distinct businesses on average share one grid’s top-5 — the fight for positions 2–5 is where most businesses actually live or die.
- • Proximity still decides. When rank varies this much inside a single kilometer, the fastest wins come from serving — and signaling — the zones that matter, not from generic keyword stuffing.
Methodology
Each scan runs a grid of 25 live Google Maps searches (5×5 points, 1 km radius) through the official Google Places API for the query “{industry} {mall}” in English, centered on one of: Siam Paragon, CentralWorld, ICONSIAM, EmQuartier, Emporium, Terminal 21 Asok, Central Embassy, MBK Center, Central Ladprao, One Bangkok. The mall’s own listing is excluded from rankings. Winner share = the most frequent #1 business across a scan’s points ÷ points with any result, averaged per industry weighted by grid points. Top-5 pool = distinct businesses appearing in any point’s top 5. Personalized accounts are not used; results are non-personalized API responses. Data window: 18 Sept 2026 → 18 Sept 2026.
Cite freely under CC BY 4.0 — credit “GBP Peak (gbppeak.com), Bangkok Local SEO Benchmarks, 18 Sept 2026”. Underlying scans: free public maps.